The London Eye is a giant Ferris wheel on the South Bank of the River Thames in London. Also known as the Millennium Wheel, since mid-January 2015 it has been known in branding as the Coca-Cola London Eye, following an agreement signed in September 2014.
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The London Eye is 135 meters (443 ft) tall and the wheel has a diameter of 120 meters (394 ft). When erected in 1999 it was the world's tallest Ferris wheel. It is the most popular paid tourist attraction in the United Kingdom.
The London Eye is currently Europe's tallest Ferris wheel at 135 meters (443 ft) tall. When erected in 1999 it was the world's tallest Ferris wheel. It is still advertised as the world's tallest cantilevered observation wheel.
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